PRINT

design

"I never did very well in math - I could never seem to persuade the teacher that I hadn't meant my answers literally."
Calvin Trillin

Apparently math has to be logic and not metaphor. In our creative world, 4 plus 4 could equal 13 and then walk around in a tuxedo while taking its jackrabbit for a walk. What does this have to do with print design? We look at projects as how we think they should be. Color, composition, image, typeface, all convey something relevant to the viewer and represent the idea(s) our client is trying to convey.

Thank goodness for calculators.

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